Hibinoneiro (Tone of Everyday)
- Experimental, MTV
Director: Masashi Kawamura +
Hal Kirkland + Magico Nakamura +
Length: 3min 50sec
Completed date: 2009
"Tone of Everyday" is released as one of the songs inside the mini-album "Water Flavor EP".
This music video of "Tone of Everyday" is made with a live performance on Skype together with fans from different parts of the world. Together with some creative planning and editing, an interesting music video is produced. It became a worldwide hit on Youtube with over 5 million views. The music video was also boardcasted on NHK, and received a Media Art Entertainment Prize from the Ministry of Culture.
The song has also be performed live is various festivals such as Shibuya o-west, Mice Parade, Kurampon, EG)-WRAPPIN, as well as NEUTRAL NATION 09.
About the filmmaker
SOUR is formed in 2002 in Tokyo,Japan.
Hoshijima (gut guitar,voice) was born in France,grew up in UK.
Sohey (upright bass,bass) was born and grew up in Ginza, Japan.
Ken Takahashi (drums/noise) was born in Germany, grew up in Spain.
They plays organic, mellow, urban alternative music.
SOUR’s Demo CD has recorded top sales for 2 months in Shimokitazawa record shop. Then they debut in 2007.
SOUR released 2nd Album “EVERY UNDONE DAWN” in 2008,
It was produced by Mito (clammbon), and engineered by Takaaki Mino (toe).
Music video of “tone of everyday” recorded over 4million access in Youtube, and became a worldwide hit.
SOUR is just walking their own way straight,not belonging to existing music scene.