HOW TO START YOUR EVENT CAMPAIGN
Here are some tips on how to start your campaign here at Kobento. Don’t worry, it’s free of charge, and you get to decide when you want to launch it!
Do Your Research
Crowdfunding gives you the opportunity to raise money from people who are interested in your cause as a way of contributing to your community. This way, not only do you get to plan a successful event, you get the chance to build relationships and connect with these people who share the same interests as you.
However, to ensure this happens, you need to do your research and market your campaign to the right audience. Know who are your potential contributors so you can come together and make your event happen!
You should think about how to make your event more than a one-time thing—by stating long-term objectives to your potential contributors. This could draw people into your community.
It is important to let your audience know that your event will have some sort of lasting effect on society, or in the community at least.
Look at other ongoing/successful campaigns to understand how an event campaign works, what you should be working towards and how to attract contributors. It is all part of the research. Here, you can identify your target audience, which will make advertising that much easier.
Now that you’ve gotten an idea of how you want your event campaign to turn out, you can start working on the fundamental objectives. For example, you should start with a rough timeline and lay out your resources. Find out what you need and assemble a team of people who have these qualities and/or resources. With a team of dedicated and passionate individuals, you will be able to combine your skills and tackle everything together.
Here’s a tip: event campaigns that are run by two or more team members tend to have a higher chance of raising more funds.
Making Use of the Gallery
Do not underestimate the importance of sharable media (e.g. pictures and videos). Your potential contributors are more likely to be attracted by the visuals you present at first glance. This will also come in handy when you need content for social media platform updates, blogs or campaign pitches.
Tip: A good video introducing your campaign will definitely help with image. Good write-ups and pictures count too!
Expanding Your Event Campaign
The initial funds you will receive when you first launch your event campaign are usually the people you and your team members know. To go beyond that and reach out to other members of the community will take more effort. For example, sending a personalized e-mail or using social media platforms will definitely boost your chances of reaching the public. It is important to keep your community members engaged through social media so your contributors have a place to interact with one another.
“A good plan is like a road map: it shows the final destination
and usually the best way to get there. “ – H. Stanley Judd